How Rugged Started
Rugged Sunscreen was built on the jobsite — not in a boardroom.
I'm Brayden, a 29-year-old boilermaker who has spent more hours than I can count working under the brutal Aussie sun. And like you, I was sick of sunscreens that sting your eyes the second you sweat, rub off before smoko, and leave your skin greasy as an oil rag.
So I decided to do something about it. That’s how Rugged Sunscreen was born — sunscreen tough enough for a real day on the tools.
Our Mission
We want to be the go-to sunscreen for Tradies, when you go fishing, we want rugged to be the first thing in the boat, when it comes to working, we want rugged to be the first thing in the Ute. we don't want to be another sunscreen brand that makes sunscreen that isn’t worth the money you pay for it.