How Rugged Started
Rugged Sunscreen was built on the Jobsite — not in a boardroom.
I’m Brayden — a boilermaker who’s spent years working long days under the brutal Aussie sun. Like a lot of tradies, I was sick of sunscreen that couldn’t keep up. It’d sting your eyes as soon as you broke a sweat, rub off before smoko, and leave your skin greasy like an oil rag.
It didn’t feel like protection.
It felt like a hassle.
So I decided to build something better — sunscreen tough enough for real days on the tools, on the water, and everywhere in between.
Our Mission
The go-to sunscreen for tradies and outdoor legends across Australia.
When you head out to the jobsite, Rugged should be the first thing in the ute.
When you’re on the water, it should be the first thing in the boat.
We’re not here to be just another sunscreen brand.
We’re here to make sun protection that actually earns its place — tough, reliable, and worth every dollar you pay for it.
Built for work.
Built for the water.
Built for real days outdoors.
