Made for Long Days That Don’t Let Up

Sunscreen shouldn’t feel soft.

It should last.

Most sunscreens are built for quick trips outside — a walk to the car, a coffee run, a short stint in the sun.

Rugged is different.

It’s built for long days — on the tools, sweating, getting wet, pushing through till knock-off.

That’s why we treat sun protection like PPE, not a beauty product.

Because your sunscreen shouldn’t quit before you do.

🦺 Built like PPE — not skincare
💧 Water resistant — built for long days 🧴 Mineral zinc SPF50+ — no chemical breakdown


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“We never leave the boat ramp without it.

Great product — a must in your tackle box and for any outdoor activity.”

Gary P, Angler (QLD)

Know this before you burn.

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Built to Last All Day

Sweat, salt, or rain — Rugged doesn’t quit halfway through the day. It’s built for the hardest days on the jobsite and the toughest sessions on the water.

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No grease. No shine. No sting.

No slippery hands. No shiny face. No stinging eyes. Just a clean, dry finish that works as hard as you do.

<p><strong>Know this before you burn.</strong></p>

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Reef Safe • Aussie Made

Made right here in Australia with natural zinc and skin-safe ingredients. Good for your skin, and even better for the ocean you fish in.

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SPF 50+ • Full Protection

Think of it as PPE for your skin — serious protection that keeps you covered on the tough jobs.

Trusted by tradies & anglers across Australia

From the Job to the Water

Wonderful product that is packaged perfectly and takes up minimal room in the tackle box. The sunscreen lasts way longer than other products I’ve used and doesn’t leave your skin feeling oily. I definitely recommend it…

Marty P

We never leave the boat ramp without it. Great product — a must in your tackle box and for any outdoor activity.

Nq Fishing Show

Excellent sunscreen that lasts ages. Whether you’re working in the sun or just kicking back at the beach, this is the stuff you want.

Chris N

Works great, lasts ages, and one bottle goes a long way. All-natural, which is a must these days!

David A

Fantastic SPF50+ sunscreen — it’s all-natural, reef safe, and from a great little Australian-owned business. I’ll definitely be using it from now on. I love it.

Jackie B

Meet the Tradie Who Built Rugged

Rugged started on the job site — not in a boardroom.

I'm Brayden, a 29-year-old boilermaker who’s spent more hours than I can count working under the brutal Aussie sun.

Like you, I got sick of sunscreens that sting your eyes the second you sweat and rub off halfway through the day.

Open Story